When Tony Patella and Pete Searson founded their jeans label, Tellason, in San Francisco in 2009, the two friends had been working for over 20 years in the clothing industry. It was time to finally take matters into their own hands and produce perfect denim clothing for men. For true connoisseurs, Tellason takes raw selvage denim made by Cone Mills' White Oak mill in the small American town of Greensboro and turns it into jeans – in San Francisco, California. Even the thread, the buttons, and the leather patch at the back are "Made in U.S.A." The guys from San Francisco are true artisans. Every single piece in the limited-edition collection is a work of perfection with a timeless character.