Yohei Goto started to be active as a dealer of vintage clothing in Tokyo when he was only 26 years old. Over time, the vintage boom had led to a shortage of authentic vintage pieces. Yohei met this challenge with heart and soul and launched his own brand: Jelado. Built on the fundamental concept of reproducing vintage clothing of the same high quality, with a focus on modern silhouettes and contemporary needs. Simply said, Jelado do not create copies of the past. Jelado orient in the past and always keep the present in mind.