Pure Blue Japan

At Pure Blue Japan, everything is about the indigo plant, whose leaf not only serves as a logo, but is also used to dye the high-quality fabrics. Since it was founded in 1997 by Ken-ichi Iwaya in Kurashiki-City Okayama, Pure Blue Japan has quickly become one of the most popular brands among denim lovers worldwide. One reason for this is the unusual fabric from which the trousers are made. This is woven on old, so-called "low-tension shuttle looms". What is special about it is that it creates a rough and loose surface that creates a contrasting patina. Pure Blue Japan still produces jeans today according to old models and Japanese traditions.