Ametora – How Japan Saved American Style
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"Ametora – How Japan Saved American Style" is a book that explores the fascinating history of the interaction between American clothing culture and Japanese fashion. It describes how, in the post-war years, Japan began to adopt American clothing styles such as denim, workwear, and sportswear, and then interpreted and developed them in unique ways. The term "Ametora" itself is a combination of "America" and "tradition" and symbolizes the fusion of these two cultures. The book explores the role of designers, retailers, and trendsetters in Japan who helped popularize American fashion while developing their own unique style. It offers insight into the cultural, economic, and social dynamics that shaped this fashion movement and shows how Japan not only adopted American clothing but also transformed and evolved it.
- Hardcover book
- Written by: W. David Marx
- Publisher: Basic Books
- Language: English
- Number of pages: 304
- Format: 21.7 × 14.7 cm
- Publication date of this issue: October 2023
- First published: December 2015
- ISBN: 978-1-5416-0433-9
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