DENIME

In the mid-1980s, newly developed denim looms, revolutionary for their production speed, replaced traditional denim looms. While in Europe the focus continued to be on development and quantity over quality, in Japan a contrary movement was awakening. In this turbulent time, DENIME was born, fully committed to traditional denim, with the goal of preserving the heritage of authentic American jeans and what made them special.

Warehouse & Co. has aimed to revive the DENIME brand as the flag bearer of authentic Japanese denim.