Denim

In the mid-1980s, newly developed denim looms with their revolutionary production speed displaced traditional denim looms. While Europe continued to focus on development and prioritized quantity over quality, a counter-movement emerged in Japan. It was during this turbulent period that DENIME was launched, dedicated entirely to traditional denim, with the aim of preserving the legacy of authentic American jeans and what made them so special.

Warehouse & Co. has made it its mission to revive the DENIME brand as a symbol of distinctive Japanese denim.