Denim

In the mid-1980s, newly developed denim looms, with their revolutionary production speed, replaced traditional denim looms. While Europe continued to focus on development and value quantity over quality, a counter-movement emerged in Japan. During this turbulent time, DENIME was born, which is entirely dedicated to traditional denim, with the goal of preserving the heritage of authentic American jeans and what made them so special.

Warehouse & Co. has set itself the goal of reviving the DENIME brand as a symbol of unmistakable Japanese denim.