One man's passion gave rise to one of the oldest Japanese jeans brands - EDWIN. At the end of the 1940s, when it was still almost impossible to get high-quality jeans in Japan, Tsunemi Yonehachi first began importing vintage jeans from the USA and selling them refurbished. EDWIN was finally launched in 1961. The name is intended to represent the creativity and passion of the Japanese jeans brand - it is an anagram of the word denim! Soon, the company's own jeans were being made from original American denim. To this day, EDWIN's collection, which now also includes Japanese denim, offers exceptional value for money.