Max Rohr lives and works between the Alps and Florence - two worlds that shape his creative vision. The gentle aesthetics of Florence with its warm ochre tones influence Rohr's design philosophy. His knitwear combines traditional craftsmanship and minimalist design, always made from sustainable materials.

What sets Rohr apart is his sense of street style. As an artist and designer, he fills fashion with history and personality. His individuality is reflected in the bohemian Oltrarno district - his designs tell of the art of living.

Together with the master knitters from Maglificio GRP, pieces are created that make no compromises in quality and design.