- Hardcover Book
- Written by: W. David Marx
- Publisher: Basic Books
- Language: English
- Number of pages: 304
- Format: 21,7 × 14,7 cm
- Publication Date of this Issue: October 2023
- First Publication: December 2015
- ISBN: 978-1-5416-0433-9
"Ametora: How Japan Saved American Style" is a book that explores the fascinating history of the interaction between American clothing culture and Japanese fashion. It describes how Japan began adopting American clothing styles such as denim, workwear and sportswear in the post-war years and then interpreting and evolving them in unique ways. The term "Ametora" itself is a combination of "America" and "tradition" and symbolizes the fusion of these two cultures. The book explores the role of designers, retailers and trendsetters in Japan who helped popularize American fashion while developing their own unique style. It offers insights into the cultural, economic and social dynamics that shaped this fashion movement and shows how Japan not only adopted American clothing, but also transformed and evolved it.
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